As much as he is beloved and respected in the hip hop community for his flow and his songwriting, Snoop’s other claim to fame is pretty much NEVER SAYING NO to guest vocal requests or endorsement opportunities.
Sometimes this is a good thing, and leads to interesting musical collaborations you might not have expected to hear and like.
..annnnnd sometimes it leads to the Doggfather dancing around and singing the praises of a guy in a Hot Pocket costume.
There are times when you can’t help but laugh at decisions like this — like you can almost see a baked out of his mind “this week I’m a reggae artist” minded Snoop Dogg deciding that he really believes in the Hot Pockets brand because hey — it doesn’t matter how famous or rich you are, stoner munchies are a beast, amirite Atari Bigby?
It also doesn’t hurt matters that Snoop Dogg clearly doesn’t give two f**ks what anyone thinks of his choices to do reality shows or hang out with Pro Wrestlers or rap on Katy Perry songs. That’s who he’s always been, so it’s not much use getting all bent out of shape about it now — especially since half the time it seems like he understands the sort of ironic comedy value of what he’s doing (I could be wrong, but I think that’s former MTV kinda-celebrity Andy Milonakis clowning around in the video with him).
Not to mention that when you get right down to it — I honestly think that getting mad about artists “selling out” is more of a white folks thing.
Seriously, wanna see my people freak out and lose their s**t? Play them a beer commercial with a Ramones or Sex Pistols song in it. Especially in this country, baby boomers go insane if they catch a musician they used to like hawking sweaters on the Home Shopping Network or doing noodle commercials in Japan or letting their songs be used by Wal-Mart in their advertising.
And while there are certainly some negative aspects to rappers name checking brands of vodka in their songs or celebrities getting paid to mention product names on their twitter feeds — to me there’s still a big difference between saying “Yes, Hot Pockets Incorporated I agree to let you use one of my songs in your advertisements for a contractually agreed price” and actually putting time and effort into re-writing one of your own hits so that it’s more ..Hot Pockety or whatever.
I also feel really bad for the backup dancers/video girls — who you just know will show up in King Magazine sometime soon with one of their terrible picture captions “This curvy beauty is a 25 year old model and dancer that you probably recognize from videos for Big Pun, Rick Ross, and that one commercial Snoop did with the dancing burrito/pizza/sandwich thing.”
Because really when you get down to it — Hot Pockets? Seriously dude? I know you’re all about authenticity and staying true to your roots and all, but I feel like you can probably afford to eat a little better than this, right?