This crazy shyt is either Genius or an attempt to just Bankrupt the company or have every Server on staff quit. I’m not even sure… it can go in either of the three directions as far as I can see….
There all-you-can eat buffets. No-limit salad bars. And even eat-’til-you-drop dessert bars.
But this may be a first for a national restaurant chain: endless appetizers.
TGI Fridays, whose signature item is arguably its appetizer line, today launches a high-profile but risky “Endless Appetizers” summer promotion that offers all-you-can-eat appetizers for $10 per person. Guests can choose one appetizer from a list of the the chain’s most poplar starters — including loaded potato skins, boneless buffalo wings and mozzarella sticks — and receive unlimited refills. And while sharing is discouraged, that rule will not be enforced by servers, says Brian Gies, chief marketing officer at Fridays.
“At the end of the day, our servers aren’t policemen,” says Gies of the promo, which runs through Aug. 24. “We’re not going to slap someone’s hand if they reach over and share someone else’s mozzarella sticks.”
The unusual move comes at a time that business at Fridays — and much of the casual-dining industry — has been challenged for years. Many Millennials have moved away from the big casual-dining chains in favor of more esoteric, often-local options or more budget-conscious fast-casual chains, such as Panera or Chipotle.
For 40-year-old Fridays, which was one of the first national singles-bar-with-burgers chains, it’s been tough keeping up with the times. The 900-unit global chain was recently sold to the private investment firms Sentinel Capital Partners and TriArtisan Capital Partners for a reported $800 million, even as it tries to update its menu, its stores and its image.
To lure customer back during the tough summer season, Fridays will offer the all-you-can-eat promo of its most popular appetizer selections. One restaurant analyst doubts it will work. “Never ever discount a signature branded item,” says Chris Muller, hospitality professor at Boston University. Instead of attracting new business, he says, that typically rewards the frequent guest who already is willing to pay full price, but will gladly take the bargain instead.
Maaaaaaan let me tell you how shyt is going to go right now for a certain few demographic groups at TGIFridays….
Sunday Church folks…. are going to act a fool…
College kids…. going to act a fool…
Fools….are going to act a fool….
Man I feel sorry for every server at TGIFridays working during this promo.
I don’t know if TGIFridays thinks that people are going to order lots of drinks to go with these appetizers, or what. I am waiting for someone to explain to me how this is a great idea. I can’t help but to think SOMEONE had a plan when putting this all together.
Maybe it’s to just fat Americans the fuck up for ALien over lords…. who knows.
But pass those buffalo wings, bytch….